For press & creators
Press kit
Everything you need to write about Play Magic Reef — facts, ready-to-quote copy, and visual assets, free to use in your coverage.
Factsheet
Product
Play Magic Reef
Developer
Eugene Lee
Based in
Paris, France
Platform
Web — any phone, tablet, or computer browser
Release
2026
Pricing
Free to start, with optional paid plans
Website
- playmagicreef.com
Press contact
- contact@playmagicreef.com
About Play Magic Reef
Play Magic Reef is a shared digital aquarium that kids fill with their own art. They color a sea creature on a phone, a tablet, or a printed coloring sheet, and moments later it swims into a live 3D reef on whatever screen the family has — a TV, a laptop, even a projector.
There is no app to install and no account needed to start: kids scan the tank's QR code with any phone and begin coloring in seconds. That makes it as much at home at a birthday party or in a classroom as it is in the living room.
Play Magic Reef was created by Eugene Lee, a Korean-American creative technologist based in Paris, after a visit to an aquarium with his two nieces in Chicago. A portion of proceeds supports ocean causes.
You're welcome to quote or adapt any of this copy.
At a glance
Kids color a sea creature on paper, phone, or tablet
The drawing comes alive in a live, shared 3D reef
No app to install — runs in any browser via QR code
The reef shows on any screen: TV, laptop, tablet, or projector
Built for coloring together — family nights, parties, classrooms
Free to try: color up to five fish without an account
Screenshots & photos
High-resolution shots of the live reef, free to use in your story. Click the image to preview and download either version.
The live reef
Logos & brand
The Play Magic Reef wordmark as a scalable SVG — in white, black, or brand blue.
Horizontal
Stacked
Video
A short trailer showing the paper-to-reef moment.
1080p · 15 seconds · music and sound effects, no dialogue
Download original MP4About the maker
Play Magic Reef is built by Eugene Lee, a Korean-American creative technologist living in Paris, France. He has spent more than twenty years building interactive work for the web for clients including Louis Vuitton, Dior, and Google. The reef began as a gift for his two nieces in Chicago.
Using these materials
Everything in this kit may be used freely in articles, videos, and posts about Play Magic Reef.
Use the copy, images, and logos in any coverage of Play Magic Reef — no permission needed.
Please don't use them to imply partnership, sponsorship, or endorsement.
Please don't recolor, distort, or modify the logo.
Get in touch
Writing a story, need different assets, or want a quote or interview? We're happy to help — usually within a day or two.
Email the press contact